Laut einer aktuellen Meldung auf Hardmac.com wird in der Schweiz das iPhone 3G nicht nur in Swisscom- bzw. Orangestores verkauft;
The iPhone 3G will be available in Switzerland from the following shops:

• Orange: Orange Center, Orange Point, Interdiscount, MediaMarkt, and APR
• Swisscom: Swisscom Shop, PhoneHouse, and APR

Allowing only APRs to offer the iPhone 3G and not to extend such possibility to all official Apple Resellers is a decision taken directly by Apple.